For Davis, the process begins with late-night sketches, working through shapes, proportions, and small details until a watch starts to take form. An idea might begin with the curve of a case, the angle of a dial, or the way a watch could sit on the wrist. From there, he draws, revisits, and refines, giving each design room to develop.
Throughout that process, one question guides him: is this a watch he would want to buy and wear himself? That personal connection shapes the decisions along the way, from the overall character of the watch to how easily it reads at a glance and how it feels on the wrist.
Every element has to work together. The case sets the shape, the dial establishes the balance, and the hands, markers, and strap bring the design into focus. A detail can look good on its own and still need to change to make the whole watch feel right.
The goal is a watch with a distinct point of view, thoughtfully carried through from the first sketch to the smallest finishing detail. Something Davis would reach for in the morning and enjoy wearing long after the novelty has worn off.